CRM: Customer Relationship management.
CRM software, or a CRM system, lets you store all your business relationships in one place: names, addresses, purchase history, previous contacts, and more. This information helps you interact with clients, anticipate their needs, recognize customer updates and track performance goals when it comes to sales.
CRM software's main purpose is to make interactions more efficient and productive. Automated procedures within a CRM module include sending marketing materials based on a customer's selection of a product or service.