SWOT Analysis is a tool to find out the Strengths, Weaknesses, Opportunities, and Threats that are to be expected in a project or in a business or in something similar. It means that the marketing environment (internal and external to the organization or individual) is looked at.
When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards.
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Opportunities and threats are external SWOT factors.
- A strength is a positive internal factor.
- A weakness is a negative internal factor.
- An opportunity is a positive external factor.
- A threat is a negative external factor.
Free templates to help you get started: http://www.businessballs.com/swotanalysisfreetemplate.htm
An example of a SWOT analysis: